{"id":3280411,"date":"2025-12-12T21:00:34","date_gmt":"2025-12-13T01:00:34","guid":{"rendered":"https:\/\/chsrfm.ca\/blog\/?p=3280411"},"modified":"2025-12-11T20:29:09","modified_gmt":"2025-12-12T00:29:09","slug":"once-on-much-ep04-not-by-choice","status":"publish","type":"post","link":"http:\/\/chsrfm.ca\/blog\/current-shows\/music\/onceonmuch\/once-on-much-ep04-not-by-choice","title":{"rendered":"Once On Much &#8211; Ep04 Not By Choice"},"content":{"rendered":"<h5><a href=\"https:\/\/chsrfm.ca\/blog\/cat\/current-shows\/music\/onceonmuch\">Episode 03 &#8211; Not By Choice<\/a><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3280412\" data-permalink=\"http:\/\/chsrfm.ca\/blog\/current-shows\/music\/onceonmuch\/once-on-much-ep04-not-by-choice\/attachment\/once-on-much-2-not-by-choice\" data-orig-file=\"http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice.jpg\" data-orig-size=\"1080,1350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Once-on-Much-2-Not-By-Choice\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice-640x800.jpg\" class=\"alignright size-medium wp-image-3280412\" src=\"http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice-240x300.jpg 240w, http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice-640x800.jpg 640w, http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice-768x960.jpg 768w, http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice.jpg 1080w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/h5>\n<p dir=\"ltr\">For <strong>Liam Killeen <\/strong>of <a href=\"https:\/\/open.spotify.com\/artist\/6yRNTnwF8p8wFxvqSuEq5D?si=XdhhSoR_Rtyp1b_pyx9hYA\"><strong>Not By Choice<\/strong><\/a>, the 2000s Canadian music landscape was defined by one powerful force: the <strong>MuchMusic monoculture<\/strong>. In an age before endless streaming and personalized algorithms, MuchMusic acted as the singular, national curator of cool. Liam explains that the network &#8220;dictated&#8221; the culture, exposing an entire generation to both international headliners and homegrown talent, thanks in part to CanCon regulations designed to spotlight Canadian artists. This environment fostered a unique movement abroad, affectionately dubbed <em>Maple Punk<\/em>, which included Not By Choice alongside peers like <em>Sum 41<\/em>, <em>Avril Lavigne<\/em>, and <em>Simple Plan<\/em>.<\/p>\n<p dir=\"ltr\">This <em>Maple Punk<\/em> sound resonated globally because it offered an accessible, universal message about youth\u2014navigating first loves, feeling misunderstood, and the sheer angst of growing up. Liam recalls the ultimate &#8220;viewer to star&#8221; moment when Not By Choice released their anthem, &#8220;<a href=\"https:\/\/youtu.be\/_D3ZmJfxN20?si=DTDVH35GJQLOAb-U\">Standing All Alone<\/a>.&#8221; To celebrate, the band took part in a surreal parade: playing live atop a flatbed truck rolling down Toronto&#8217;s Yonge Street, ending in <a href=\"https:\/\/youtu.be\/ZbxfceOEFKo?si=_zFxXrTKF74U-8QL\">performing right inside the MuchMusic building<\/a>. This moment perfectly encapsulated the era&#8217;s energy. Beyond the videos, MuchMusic events like the Video Dances became essential cultural touchstones, providing a &#8220;window into the world&#8221; that felt larger than life, especially for small-town fans like me. For Liam, MuchMusic wasn&#8217;t just a place to promote music; it was the foundation that defined the collective taste of a generation, long before &#8220;Google was a verb.&#8221;<\/p>\n<h6><b>Connect with Not By Choice:<br \/>\n<a href=\"https:\/\/www.instagram.com\/notbychoicemus\/?hl=en\">THE TEA PARTY INSTAGRAM<\/a> ||\u00a0<a href=\"https:\/\/open.spotify.com\/artist\/6yRNTnwF8p8wFxvqSuEq5D\">MUSIC<\/a><\/b><\/h6>\n<p><strong>Tracklist:<\/strong><br \/>\n1.) <a href=\"https:\/\/open.spotify.com\/track\/0cm2CxAVcjSLQeWmxMBUD7?si=e0438ca865404598\"><b>Not By Choice <\/b>&#8211; Standing All Alone<\/a>\u00a0||\u00a0<em>Maybe One Day<\/em><br \/>\n2.) <a href=\"https:\/\/open.spotify.com\/track\/32ERKyLnAh5YBsyH4U25gr?si=834c524f44544a8b\"><b>Not By Choice<\/b> \u2013 Now That You Are Leaving<\/a> || <em>Maybe One Day<\/em><\/p>\n<p><b>Did this conversation resonate with you?<\/b>\u00a0Let us know your favorite part! Follow\u00a0<a href=\"https:\/\/www.instagram.com\/onceonmuch\">Once On Much<\/a>\u00a0on\u00a0<a href=\"https:\/\/www.instagram.com\/onceonmuch\">Instagram<\/a>, and share this episode with a friend!<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4876\"><a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" title=\"Play\" onclick=\"return powerpress_embed_html5a('4876','http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3');\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/chsrfm.ca\/blog\/wp-content\/plugins\/powerpress\/play_audio.png\" title=\"Play\" alt=\"Play\" style=\"border:0;\" width=\"23px\" height=\"24px\" \/><\/a><\/div>\n<p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/chsrfm.ca\/blog\/?powerpress_pinw=3280411-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/chsrfm.ca\/blog\/feed\/podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"http:\/\/chsrfm.ca\/blog\/subscribe-to-podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Episode 03 &#8211; Not By Choice For Liam Killeen of Not By Choice, the 2000s Canadian music landscape was defined by one powerful force: the MuchMusic monoculture. In an age before endless streaming and personalized algorithms, MuchMusic acted as the singular, national curator of cool. Liam explains that the network &#8220;dictated&#8221; the culture, exposing an<\/p>\n<p><a class=\"excerpt-more blog-excerpt\" href=\"http:\/\/chsrfm.ca\/blog\/current-shows\/music\/onceonmuch\/once-on-much-ep04-not-by-choice\">Read more&#8230;<\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4878\"><a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" title=\"Play\" onclick=\"return powerpress_embed_html5a('4878','http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3');\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/chsrfm.ca\/blog\/wp-content\/plugins\/powerpress\/play_audio.png\" title=\"Play\" alt=\"Play\" style=\"border:0;\" width=\"23px\" height=\"24px\" \/><\/a><\/div>\n<p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('http:\/\/chsrfm.ca\/blog\/?powerpress_pinw=3280411-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/chsrfm.ca\/podcast\/general\/Once%20On%20Much\/Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Once%20On%20Much%20-%20Ep04%20Not%20By%20Choice%20for%20podcast.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"http:\/\/chsrfm.ca\/blog\/feed\/podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"http:\/\/chsrfm.ca\/blog\/subscribe-to-podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><!--powerpress_player-->","protected":false},"author":19,"featured_media":3280412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13767],"tags":[13818,13817,11196,13816,13821,13815,13822,13819,1939,335,13814,13820,1390,320,10010,361,13823],"class_list":["post-3280411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onceonmuch","tag-2000s","tag-ajax","tag-canadian-music","tag-canadian-pop-punk","tag-linus-warner-maplemusic-universal","tag-maple-punk","tag-maybe-one-day","tag-monoculture","tag-muchmusic","tag-nostalgia","tag-not-by-choice","tag-once-on-much","tag-ontario","tag-podcast","tag-pop-punk","tag-punk","tag-secondhand-opinions"],"jetpack_featured_media_url":"http:\/\/chsrfm.ca\/blog\/wp-content\/uploads\/Once-on-Much-2-Not-By-Choice.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/posts\/3280411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/comments?post=3280411"}],"version-history":[{"count":1,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/posts\/3280411\/revisions"}],"predecessor-version":[{"id":3280413,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/posts\/3280411\/revisions\/3280413"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/media\/3280412"}],"wp:attachment":[{"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/media?parent=3280411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/categories?post=3280411"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/chsrfm.ca\/blog\/wp-json\/wp\/v2\/tags?post=3280411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}