Episode 03 – Not By Choice For Liam Killeen of Not By Choice, the 2000s Canadian music landscape was defined by one powerful force: the MuchMusic monoculture. In an age before endless streaming and personalized algorithms, MuchMusic acted as the singular, national curator of cool. Liam explains that the network “dictated” the culture, exposing an entire generation to both international headliners and homegrown talent, thanks in part to CanCon regulations
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